For twenty years, she’s been a figure in Canadian politics, yet to many in Montreal, Soraya Martinez Ferrada remains a compelling mystery. On Sunday night, that began to change as projections indicated a historic victory – poised to become Montreal’s first Latin American mayor and only the second woman to hold the office.
Her acceptance speech resonated with a powerful narrative: “I am an immigrant, I am a child of Bill 101, I am a woman of Montreal, and I am here, chez moi.” It was a declaration of belonging, a message of inclusivity that clearly struck a chord with a city recognizing its vibrant diversity.
The mayoral race truly ignited a year ago when Valérie Plante unexpectedly announced she wouldn’t seek a third term, leaving a void in Montreal’s political landscape. This marked the first time in decades the incumbent wouldn’t be defending their position, creating an unprecedented opportunity for new leadership.
Martinez Ferrada quickly distinguished herself from a crowded field of lesser-known candidates, boldly promising a significant shift in direction from the previous administration. She presented herself as a pragmatic leader ready to listen and respond to the concerns of everyday Montrealers.
Her story began in Santiago, Chile, in 1972. As a young child, she fled the oppressive regime of Augusto Pinochet with her mother and brother in 1979, leaving her father behind. They found refuge in Montreal, settling in the St-Michel district where she was raised by her resilient single mother, Maritza Inés Ferrada – a constant source of support throughout her political journey.
Martinez Ferrada’s path to the mayor’s office wasn’t direct. First elected as a city councillor in 2005, she navigated party shifts and electoral setbacks before finding her footing in federal politics. She served as a Liberal MP under Justin Trudeau, earning a reputation as a tenacious campaigner and eventually becoming Minister of Tourism.
A return to municipal politics came after leaving federal office, where she successfully rallied support from Ensemble Montréal councillors to become their leader. Her campaign launch was marked by a promise to move beyond ideological rigidity and prioritize the practical needs of the city.
She tapped into a growing dissatisfaction with policies enacted by the outgoing administration, particularly regarding restrictions on Mount Royal and pedestrianization plans for Ste-Catherine Street – decisions perceived as out of touch with the concerns of residents and businesses.
Martinez Ferrada’s platform centered on reversing these decisions, promising a comprehensive audit of the city’s bike paths, a renewed focus on affordable housing, and a commitment to addressing the city’s financial challenges. She pledged to prioritize the needs of all citizens, promising a more responsive and inclusive governance.
The final days of the campaign saw a sharp turn in tone, with her opponent attempting to draw a distinction based on her residency. Martinez Ferrada countered by emphasizing her broader perspective as a potential president of the Montreal Metropolitan Community, highlighting the importance of collaboration with surrounding municipalities.
Her victory represents a significant resurgence for Ensemble Montréal, returning the party to power after eight years. Longtime councillors are expected to play key roles in her administration, bringing a wealth of experience and local knowledge.
In her victory speech, Martinez Ferrada extended gratitude to her opponents, acknowledging their shared love for Montreal, and paid tribute to Valérie Plante for paving the way as the city’s first female mayor. It was a moment of grace and unity, signaling a desire to build bridges and move forward together.
Beyond the political arena, Martinez Ferrada is a mother to two children and a stepson, and is married to Pascal Delinois, a bricklayer and entrepreneur. She has chosen to protect her children’s privacy, a testament to her commitment to family and a desire to shield them from the intense scrutiny of public life.
